In the digital age, mastering digital marketing is essential for entrepreneurs. In this guide, I’ve curated 19 top-notch online courses that won’t cost you a dime but will help you elevate your digital marketing game.
Whether you’re a seasoned business owner or just starting your entrepreneurial journey, these courses will empower you with the skills and knowledge needed to succeed in the digital realm.
Get ready to boost your online presence and take your business to new heights with these valuable resources.
Why should we learn digital marketing?
In this digital age, improving your digital marketing skills is essential.
Whether you’re an established business owner or a new entrepreneur, boosting your online presence leads to great success.
Over the years, many have asked me for resources to learn digital marketing, or if it’s even possible to learn the field and become an expert just with online courses.
Now, let me assure you, you can absolutely learn the foundations of digital marketing with online courses. You don’t even need a big budget or any at all to gain access to high-quality content.
Isn’t it exciting that we now have the opportunity to tap into the rich pool of knowledge provided by software service providers?
These industry leaders are eager for you to harness the power of their tools. In return, they arm you with a robust grasp of the digital and tech world.
It’s a mutually beneficial arrangement, wouldn’t you agree?
That is the case of Ahrefs (teaches SEO), Hubspot (teaches about Digital Marketing, CRMs, online business strategies), Google (teaches you about advertising and how to run ads on their platform), and many more. The possibilities are endless.
So without any further ado…
Here’s a list of 19 free online courses that will help you master the art of digital marketing, specifically tailored for entrepreneurs.
Free Online Courses Tailored For Entrepreneurs & Business Owners
Learn how to create and manage a Google My Business listing to increase local visibility and attract potential customers to your business.
This course covers Pinterest strategies and best practices designed for small business owners to effectively market their products and services.
Gain insights into creating an effective digital marketing strategy, including content creation, social media, and online advertising. Remember that auditing in Coursera is free, and you only have to pay when you opt-in for the certification.
Discover the power of email marketing for small businesses. Learn to build and manage email lists, create engaging campaigns, and measure results.
Provider: HubSpot Academy
Learn how to create and distribute valuable content that resonates with your target audience and positions your business as an industry authority.
Dive into search engine optimization to improve your website’s visibility on search engines. Discover techniques to rank higher and attract organic traffic.
This course teaches you how to create content for your blog and achieve success through SEO techniques. Suitable for beginners, but includes advanced techniques as well.
Provider: LinkedIn Learning
Learn how to optimize your LinkedIn profile, create compelling content, and utilize LinkedIn’s features to connect with potential clients and partners.
Provider: Hubspot Academy
If you’re running an online store, this course covers e-commerce marketing strategies, including product promotion, conversion optimization, and more.
Learn more about Digital Marketing with this Step-by-Step Guide!
General Foundation Courses [Complement]
Provider: Google Digital Garage
Google’s free course offers a comprehensive overview of digital marketing basics. It includes 26 modules created by Google trainers, complete with practical exercises and real-world examples to help you turn knowledge into action.
Provider: HubSpot Academy
HubSpot’s Inbound Marketing Course covers everything from SEO to blogging, landing pages, lead nurturing, conversion analysis, and reporting. It’s a great choice if you’re looking to master inbound marketing strategies.
Hosted by the University of Illinois, this course is a part of their MBA program. It covers SEO, analytics, social media, 3D Printing, and much more. Although the course is free, there’s a fee if you’d like a certification.
This course is hosted by the University of British Columbia and covers the four P’s of marketing – product, price, place, and promotion.Remember this course is free to audit, with certification available only when paid.
Provider: Constant Contact
If you’re new to social media, this is the course for you. It offers step-by-step lessons to master everything from Facebook and Twitter to blogging, Pinterest, LinkedIn, YouTube and more.
For those who want to dive deep into SEO, this SEMrush course is a perfect choice. The course will equip you with the know-how to use SEMrush tools for SEO, content marketing, competitive research, and more.
This course is a great resource if you’re looking to learn the ropes of pay-per-click (PPC) advertising. It offers an interactive, easy-to-understand introduction to PPC, Google Ads, and more.
Copyblogger’s course focuses on the key aspects of digital marketing, such as content marketing, copywriting, SEO, keyword research, and more. It’s a great course for those who want to improve their content marketing and writing skills.
While not exclusively a digital marketing course, understanding machine learning can give you an edge in today’s data-driven marketing environment. This course from Udacity is a great starting point.
Provider: Facebook Blueprint
This course from Facebook provides a direct insight into Facebook advertising, which can be a powerful tool in your digital marketing strategy.
So, there you have it – a list of 19 free online courses to bolster your digital marketing skills.
Remember, the key to successful digital marketing is continuous learning and adaptation to the ever-changing digital landscape. Happy learning!
And just in case you have any doubts, here are some common frequently asked questions from entrepreneurs and business owners:
Frequently Asked Questions
1. Can I learn digital marketing online for free?
The digital era is bustling with opportunities for entrepreneurs to learn digital marketing online, and you can absolutely do it for free.
There’s a plethora of courses out there, tailored specifically for business owners and entrepreneurs like you, designed to enhance your digital marketing skills without breaking the bank.
But with so many options available, it’s easy to feel overwhelmed. So, I hope I have eased your search with this compilation.
2. What are the benefits of taking free online courses for digital marketing?
So, you’re probably wondering, “What’s the big deal about these free online courses for digital marketing?” Well, let me tell you, the benefits are vast and multifaceted. Whether you’re a seasoned entrepreneur or a newbie in the business world, these resourceful courses can provide immense value.
|No budget required
|Many software companies that provide courses will take care of constant updates to provide the best information
|Busy with your business, work, and family? With self-paced courses, you can fit them whenever your schedule allows
|All content available at once
|You can go through the course in a week or in a month. The choice is yours
|Applicable to real-world projects
|Many courses provide actionable insights on the theory, so you can apply your new knowledge right away
|Some* courses allow you to work on real-life projects for yourself. This will sediment what you just learned
|Lack of curated content
|Not every course out there offers complete syllabus that explain topics thoroughly
|Some digital marketing courses are not up-to-date with the latest information
|Lack of Hands-on training
|Hands-on practice will be the deciding factor whether you learn digital marketing
|Lack of Interactivity
|Some courses will offer forums where you can discuss with peers, but this is far from being the norm.
Nonetheless, the truth is that the advantages outweigh the drawbacks by far.
You can compensate each of the drawbacks by researching which courses are best to take at your current time. And when it comes to hands-on training, this is always an option for you.
Once you already have learned the “theory”, it’s time for you to put it into practice by creating digital assets for your business.
3. How can these free online courses help me as an entrepreneur?
Once you’ve completed these free online courses, you might be wondering, “How can I apply this newfound knowledge to my business?” Well, the potential is massive. Here are some examples of what you can achieve:
- Develop a Comprehensive Digital Marketing Strategy for your business
- Optimize your online presence or your business presence with a website and social media accounts
- Create engaging content on your website and apply SEO techniques to rank on search engines
- Create a content calendar and grow your audience on social media
- Run social and search ads to promote your products and services
- Create sales funnel generate sales and attract leads
- Nurture your leads with informative email campaigns
- and more…!
Learn how to build irresistible sales funnels that actually convert.
As an entrepreneur, time is an invaluable resource, and making the most of it is crucial.
These free online courses offer you the opportunity to expand your digital marketing skills at your own pace.
Whether you’re a novice looking for foundational knowledge or an experienced entrepreneur seeking to stay updated with the latest trends, there’s something for everyone.
Which course will you take first?
Let me know in the comments below.